Mekong School of Marketing
BBA in Marketing
- To provide a comprehensive range of coursework in the discipline of marketing which facilitates students’ learning of essential concepts, frameworks, core body of knowledge, and necessary technical skills to develop them as potential marketing professionals;
- To produce graduates who are able to apply the theories of marketing inthe real business world;
- To produce graduates who possess the capability to self-improve, be flexible, be competent and well-rounded in different domains, and handle well all aspects and dimensions of business problems confronting them; and
- To produce quality graduates who are committed to sound and ethical decision-making by adopting scientific tools, technologies and models of learning and decision resourced.
| Curriculum Structure | Credits |
|---|---|
| Foundation Courses | 30 |
| General Courses | 15 |
| Major Required Courses | 30 |
| Major Concentration Courses | 15 |
| Elective Courses | 6 |
| Total | 126 |
| Majored Required Courses | Credits |
|---|---|
| Principles of Electronic Commerce | 3 |
| Integrated Marketing Communications | 3 |
| Purchasing and Supply Chain Management | 3 |
| Sales Management | 3 |
| Consumer Behavior | 3 |
| Global Marketing | 3 |
| Competitive Analysis and Strategy | 3 |
| Marketing Management | 3 |
| Marketing Decision Making | 3 |
| Research in Marketing | 3 |
| Retail Marketing Management | |
| Retail Promotion | 3 |
| Retail Buying and Merchandising Management | 3 |
| Marketing Logistics | 3 |
| Retail Sales Promotion | 3 |
| Strategic Marketing Management | |
| Pricing Strategy and Decision | 3 |
| Marketing Channel Strategy and Decisions | 3 |
| Product and Brand Management | 3 |
| Semenar in Marketing | 3 |
| Contemporary Issues in Marketing | 3 |
